Plastic surgery is becoming a very popular medical procedure being undertaken today. Nationwide data statistics reveal that over tens of millions of people carry out this procedure annually. Unlike other forms of surgery, plastic surgery is optional. No one can be mandated to undergo a breast augmentation, facelift or tummy tuck without your own consent or initiative.
Just the fact that plastic surgery is not a life-threatening procedure means it should be heavily promoted and carefully presented to the general public in an a way that directly appeals to any reader. If you are a plastic surgeon who is just beginning your career practice it’s important to have an online presence.
Briefly explained below are five reasons you should come up with a good plastic surgery website design.
Increase Your Market Share
Getting a website means your service is available when looked up on Google search engine rankings. Google for a fact is considered the most widely used search engine worldwide. Over 20% of the searches made on Google are health related. So you will be tapping into a very wide market that could generate a lot of clients when they look at your website and are convinced by your portfolio or ability to get them into better shape.
Use Technology To Gain A Market Advantage
Nowadays people do not flip over phone book directories to make appointments with medical practitioners, in particular surgeons. Instead, the web is the main area of convergence. Online searches patient reviews and personal referrals are all available online. By closely examining the options on the offer clients can make up their mind and contact you directly.
Display Valuable Content
The field of Plastic surgery is just over a decade old and the amount of information available about it online is till insufficient compared to other older medical fields. A Plastic surgeon will be at liberty to display information regarding how it’s conducted, the risks and benefits of the procedure. Some surgeons are even available for video chatting with the client so as to build trust, quell of misconceptions and directly convince the customer that they are in trusted hands.
Most customers feel at ease getting to know where the plastic surgeon studied, what is their level of accreditation, are they board certified among other questions. Other information that is important to showcase is your level of expertise and experience in the fields. A surgeon can also mention the number of procedures’ they have performed so far, with a few reviews from satisfied clients.
Last but not least, a website is like an online business card with the distinction that it provides more information than the former. Every plastic surgeon website will have a contact us section with all the telephone numbers and contact numbers. You will be at liberty to send an email, phone call or even live chat in some cases.